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The Gold Standard of the Wild: Is an Abercrombie & Kent Safari Worth It?
If you’ve ever closed your eyes and pictured the “ultimate” African safari, what do you see? Perhaps it’s a sun-drenched savannah, a vintage Land Rover, and a crisp gin and tonic served as the sun dips below the horizon. For over 60 years, one name has been synonymous with this exact brand of “hemstitch-and-dust” luxury: Abercrombie & Kent (A&K).
Founded in Kenya in 1962 by Geoffrey Kent, this company literally invented the concept of the “luxury safari.” Before they came along, a safari was a rugged, often uncomfortable ordeal. A&K changed the game by proving that you could witness the raw power of the Great Migration without sacrificing a hot shower, a gourmet three-course meal, or a thread-count high enough to rival a Parisian hotel.
If you’re considering an Abercrombie & Kent safari, you aren’t just booking a trip; you’re investing in a legacy. Let’s dive into what makes this experience so unique.
The “A&K” Difference: What Sets Them Apart?
The luxury travel market is crowded, but A&K consistently stays at the top of the pack. Here’s how they do it:
1. Unmatched Logistics and Expertise
A&K doesn’t just hire local contractors; they own and operate their own local offices across Africa. This means from the moment you step off the plane in Nairobi or Johannesburg, you are in their hands. The logistics are seamless—private transfers, “VIP” airport assistance, and custom-made vehicles with unobstructed views from every seat.
2. The Best Guides in the Business
A safari is only as good as your guide. A&K guides are legendary. Many are second- or third-generation trackers who can spot a leopard’s tail in a thicket from a hundred yards away. They aren’t just drivers; they are naturalists, historians, and storytellers who bring the ecosystem to life.
3. Exclusive “Sanctuary” Camps
A&K’s “Sanctuary” retreats are world-class lodges and tented camps located in the most strategic spots for wildlife viewing. Whether it’s Sanctuary Olonana in the Maasai Mara or Sanctuary Chief’s Camp in the Okavango Delta, these properties offer “rustic luxury”—think glass-walled suites, private plunge pools, and world-class spas in the middle of the wilderness.
Iconic Destinations: Where Can You Go?
An Abercrombie & Kent safari covers the most breathtaking corners of the continent. Depending on your “bucket list,” here are some of their flagship journeys:
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Kenya & Tanzania: The classic East Africa experience. Witness the Great Migration, explore the Ngorongoro Crater, and visit traditional Maasai villages.
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Botswana & Zambia: Known for “water safaris” in the Okavango Delta. Experience the thrill of a mokoro (dugout canoe) ride and see the highest density of elephants in Africa.
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Uganda & Rwanda: For those seeking the “life-changing” encounter of gorilla trekking in the Bwindi Impenetrable Forest or Volcanoes National Park.
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South Africa: Perfect for those who want to pair a Big Five safari in Kruger National Park with the world-class dining and wine culture of Cape Town.
What Does a Typical Day Look Like?
Life on an A&K safari follows the rhythm of the wild. It’s a mix of adrenaline and deep relaxation:
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The Dawn Patrol: You’ll wake up before sunrise with coffee and biscuits. Early morning is when predators are most active. You’ll head out on a game drive just as the light turns golden.
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The Bush Breakfast: Sometimes, you’ll find a full breakfast spread waiting for you under an acacia tree in the middle of the savannah—complete with champagne.
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The Afternoon Lull: When the sun is high and the animals sleep, so do you. This is the time for a dip in the pool or a nap in your suite.
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The Sundowner: A sacred safari tradition. As the day ends, your guide will find a scenic spot to set up a bar. You’ll watch the sunset with your favorite drink in hand.
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Gourmet Evenings: Dinner is often a candlelit, multi-course affair under the stars, followed by stories around the “bush television” (the campfire).
The Cost of Luxury
Let’s talk numbers. An Abercrombie & Kent safari is a premium experience. Prices typically start around $8,000 to $12,000 per person for a week-long journey and can go much higher for private “Wings Over the World” jet tours.
However, it’s important to look at what’s included. These are “all-inclusive” in the truest sense: internal flights, park fees, top-shelf beverages, laundry, and all tips (except for your guide). When you factor in the peace of mind that comes with their global safety network, the value is clear.
Final Thoughts: Is It Right for You?
If you are a traveler who values precision, comfort, and deep cultural insight, A&K is the gold standard. They are also fantastic for families; their “Family Safaris” are tailored with activities that keep kids engaged without losing the sophistication adults crave.
An Abercrombie & Kent safari isn’t just a vacation; it’s a way of seeing the world that leaves you changed. As Geoffrey Kent famously says, “Adventure by day, luxury by night.”